Apple’s Competitor Retention Law dictates that if one competitor leaves, another must come in. So it has always been and so it always will be.
What is that?
I’m sorry, quantum mechanics denies any knowledge of this law, stating that there can be as many Apple competitors as they want to give it a shot.
You are not in charge of me, quantum mechanics!
The Macalope is told that quantum mechanics is actually in charge of him.
Well, whatever, that’s what happened this week.
“Meta’s Apple Watch competitor is now standing still as company focuses on AR/VR”
“We are moving from dystopian personal tracking devices to dystopian face huggers.” Nice. Very proprietary.
…Meta was working on a new smartwatch with a built-in camera to compete with the Apple Watch. Now the Facebook parent company has halted development of this wearable as it focuses on the metaverse.
Well, that’s just great! How is the Macalope now constantly tracked and all its movements and all its biometrics sold to advertisers? Should he collect and sell that information? himself? That sounds like a lot of work! If we can’t count on Meta to track all of our movements and sell most of our personal information to advertisers, who can we count on?!
Unfortunately, you’re stuck with this stupid privacy-forward Apple Watch. So don’t expect furniture ads to pop up in your Instagram feed the next time you walk through an Ikea.
Trying to compete with the Apple Watch at this point seems to be trying to run uphill through a medium-high pudding slide. It is possible, but you have to be quite committed.
So what about making a new smartphone?! Oh, that’s the ticket.
Yes, while the Fire Phone and the Essential Phone were both sent to the dumps of would-be iPhone killers, dope keeps popping up forever. Welcome – and the Macalope is here by law to note that he is not making up this name – the Nothing phone.
“Nothing first smartphone is aimed at Apple, not at OnePlus”
After the mediocre success of its Ear 1 earphones, nothing is moving into the smartphone space, going so far as to reveal its offerings a month early. Yes, soon everything will change. And what will it change? Nothing.
But nothing is not ready to talk about specifications or price.
Take your time.
How does it look? It looks a bit like an iPhone 11 with a clear back. And it lights up apparently, possibly to convey certain types of notifications. Nice, but if suppliers can ship always-on screens soon, it seems like bulbs won’t last long.
The UI, a skinned version of Android that looks something like a status board for a European train station, is certainly another look that will probably appeal to some consumers looking for a change, but it’s not likely that many will switch platforms. So, while Carl Pei is throwing away features from the iPhone that his company wants to compete against out of nowhere, it’s kind of like the Macalope saying he likes Taika Waititi’s movies, so he expects to be friends with him one day. will be.
(But seriously, Taika, if you’re reading this, give me a call.)
Francisco Jeronimo of IDC is a little suspicious of the transformative powers of the Nothing Phone.
i see what [sic] a lot of hype about the @nothing phone that I’m starting to suspect there is nothing special about this phone apart from the case and a lot of online marketing. I hope you will prove me wrong @getpeid
When so little is known about the device other than wanting you to compare it to the iPhone, the Macalope usually agrees.