Two trademarks for the term “realityOS” filed by what appears to be a shell company suggest that Apple is about to unveil its highly anticipated mixed-reality headset.
The marks, spotted by Verge journalist Parker Ortolani, were deposited on December 8, 2021 and are apparently intended for an unreleased product: the owner “has not shown any proof of use anywhere.” At present, that owner is an LLC called Realityo Systems. Ortolani explains that he cannot find any details about this company and that it does not own any other trademarks. He therefore suspects that this is a shell company created only to quietly deposit these trademarks on behalf of Apple, a strategy it has used in the past to hide upcoming launch activities.
So far, the story doesn’t seem particularly explosive, especially given that we already knew that Apple is calling its AR/VR plans in-house realityOS. But the real benefit is the trademarks’ deadline for international filing: June 8, 2022, just two days after WWDC, and giving Apple just enough time to transfer the trademarks from the vacant company, ready for a launch at the summer meeting.
As Ortolani puts it, this certainly cannot be a coincidence. All signs now point to an announcement next week, and to what we thought could be an internal codename that would become the official public branding.
The headset, which is expected to combine elements of virtual reality (VR) and augmented reality (AR), has been in the pipeline for years. We’ve been writing about Apple’s plans in this area since 2017, and as early as 2018, experts began citing dates (or at least a year) for the device’s launch.
Will the Apple headset finally arrive at WWDC 2022? We will know next Monday. Join us here for a day of announcements and expert analysis.
The main image is a concept illustration courtesy of Antonio de Rosa.