In an exclusive announcement in Out magazine, Apple unveiled two new Apple Watch Sport Loop bands that celebrate the rainbow colors of the Progress flag, available for purchase today on Apple.com.
The Apple Watch Pride Edition Sport Loop is a light band with colored stripes designed to show the colors of the Progress flag, including trans, Latinx, and black people. It has the word “Pride” woven into the back of the belt in iMac “Hello” style script using “a three-dimensional look, thanks to a new technique where several layers of the nylon woven textile loops were removed.”
A Pride Edition Nike Sport Loop will also be launched, which will replace the white lines with black and will not include the word “Pride.” The band’s dark colors “promote LGBTQ+ inclusion and equality in sport.”
The dial contains “digital images” [reflecting] the Sport Loop’s woven bands, which move when the wearer raises their wrist, taps the face, or rotates the Digital Crown.” It will be available on all Apple Watch Series 4 or newer devices running watchOS 8.6.
Apple is also running a new Shot on iPhone Pride campaign that will “show footage from an illustrious group of intersectional creatives, honoring contemporary queer pioneers in places of historical significance to the LGBTQ+ movement.” Apple started making Pride employee bands in 2016 and started selling them in 2017.
The Pride Edition Sport Loop and Pride Edition Nike Sport Loop are available for $49 on Apple.com and will be available in Apple Stores beginning May 26. However, Nike is hosting a sale on Apple Watch bands today, and you can get the Pride Edition Nike Sport Loop for $37.50, although the Nike Edition band isn’t available yet.