Gen Z. Millennials. The kids. Unfortunately, they don’t really read. Today’s youth seem too immersed in their devices to read anything longer than a 280-character tweet, but what if you could use their phone addiction to your advantage? Regardless of your age, 12min Micro Book Library is an app that isn’t quite ready to let you give up the depth of a good book.
Each title in the 12-minute library — which consists of more than 1,800 nonfiction microbooks in two dozen categories — represents a 12-minute encapsulation of a popular book. Members can handle major takeaways on topics ranging from finance, parenting and leadership to sales, productivity and more.
The editorial staff of 12min is made up of real people, not AI-driven algorithms. They read and internalize each work and then create text and audio versions of each work. In addition, you can download any 12-minute titles at any time to listen or read. They are perfectly bite-sized to consume during your commute, workout or lunch break.
The library is full of non-fiction perennials such as The 7 Traits of Highly Effective People and rich father poor father† 12min also adds 30 new books every month, so there’s always something new to discover. If the library doesn’t have a title you’re looking for, you can recommend these 12 minutes for future recording.
Regular $399, new users can get a 12 min Micro Book Library: Lifetime Premium subscription for $39.99.